Media buying is now the easy part. In 2026, the buying itself is piping. The levers that actually move a DTC account are creative, offer, and conversion rate, and the platform keeps getting better at rewarding whoever gets those right. So we don't hire media buyers. We hire marketers who buy media. At Sweat Pants Agency we work with around 50 DTC and eCommerce brands across our service lines, 20 to 25 of them on paid media, and we spend $6-9M a month on Meta. We're hiring one person to own a handful of those accounts end to end. Here's what "end to end" actually means here. You are the account manager. We don't have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership and accountability:
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