Employment Type: Permanent Job Description: Own the product strategy that helps loyalty program partners reach the right members through the right channels. This role is based in Toronto, with Montreal as a secondary location, and you’ll shape an emerging AI-powered product area where better customer signals, experimentation, and channel choices can drive stronger engagement and incremental revenue. What You'll Be Doing You’ll own the strategy, roadmap, and delivery for Plusgrade’s AI Traffic Controller (AiTC) reach and marketing products, helping loyalty program partners connect with members through email, WhatsApp, SMS, website placements, and other partner channels. You’ll turn behavioural, transactional, and preference signals into audience segments, triggered programs, and experiments
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